Nov 29

Training Project Manager E-Business (PME) Sertifikasi AAPM

A Certification Listed and Featured in the New York Times for over a Decade. All holders of this credential must have a solid knowledge of e-Business and CEC Body of Knowledge as constructed ICECC Institute.

By Attending This Program

Attendees of this program will learn about cutting edge issues related to: e-business, eMarketing, eManagement, Entrepreneurship, e-Legal, e-Ethics, e-Finance, e-Security, eLeadership, and Professionalism.

Who Should Attend?

This highly practical qualification has been specifically designed for senior level project management professionals including:

  • Organizational e-Business Managers
  • Team Leaders
  • IT Professionals
  • Executive Directors
  • Operations Directors
  • Program Managers
  • Research and Development Officers
  • Management Consultants and other Contractors

Plus anyone who is involved in ebusiness or IT project management, or anticipates being involved in e-projects in the future. This program is designed specifically to suit a broad range of professionals, as the program deals with technical project methodologies with a large emphasis on people and soft skills.

The CEC Training Style

This program is delivered using “blended learning”. This involves classroom lecturing, highly intensive case study/role playing reviews, classroom interaction and feedback, and one- on-one coaching from the facilitator.

Topics for the Course Include:

1.CEC – INTRODUCTION TO ELECTRONIC COMMERCE Foundation of electronic commerce

  • Definitions and content of the field
  • Benefits and limitations
  • The driving forces of electronic commerce
  • Impact of e-commerce: everything will be changed

2.CEC – E BUSINESS TECHNOLOGIES

  • Retailing in electronic commerce
  • Direct marketing
  • Online customer service
  • Electronic intermediaries
  • Reactive electronic department stores
  • Internet and extranet
  • Architecture of the internet, intranet, and extranet
  • Internet software
  • Applications of intranets
  • Business models of extranet applications

3.CEC – E-MARKETING

  • Internet consumers and market research
  • Building customer relationship
  • The consumer behavioral model
  • Personal characteristics and the demographics of the internet surfers
  • Consumer purchasing decision making
  • One-to-one and relationship marketing
  • Delivering customer service in cyberspace
  • Market research for e-commerce
  • Intelligent agents for consumers
  • Organizational buyer behavior
  • Advertising in electronic commerce (methods and strategies)
  • Economics and effectiveness of advertisement
  • Online catalogs

4.CEC – E-COMMERCE MANAGEMENT

  • Procurement revolution at general electric
  • Characteristics of B2B e-commerce
  • Procurement management using the buyer’s internal marketplace
  • Supplier-oriented marketplace: Cisco online case
  • From traditional to internet-based EDI
  • Integration with back-end information systems
  • The role of software agents for B2B e-commerce
  • Solutions of B2B e-commerce

5.CEC – STRATEGIC MANAGEMENT FOR ELECTRONIC COMMERCE

  • Strategic planning for E-Commerce
  • Strategy formulation
  • Critical success factors for E-Commerce
  • Return on investment and risk anaylysis
  • Electronic commerce strategy in action
  • The steps to successful E-commerce programs
  • Competitive intelligence on the internet
  • Implementation: plans and execution
  • Managerial issues

6.CEC – LEGAL AND ETHICAL ISSUES IN ELECTRONIC COMMERCE

  • E-commerce legal incidents: Contractual issues in Ecommerce
  • Copyright infringement on the web
  • Legal, Ethical, and other public policy issues
  • Protecting privacy
  • Protecting intellectual property
  • Internet laws on speech, internet indecency, public protection, and censorship
  • Other legal issues (domain name registration, proposals and bids, licenses, financial services, the use of cookies, and international protection)
  • Case studies and work group session: Develop a marketing launch plan
  • Review And Course Summary

DURASI TRAINING: 3 Hari

TEMPAT TRAINING :

  • HSP Academy Training Center (Dengan peserta maksimal 18 orang)
  • Hotel POP BSD, Grand Zuri BSD atau Fame Hotel Gading Serpong (Dengan peserta diatas 18 orang)

BIAYA TRAINING: 

  • Biaya Training : Rp. 4,500,000,- (Empat Juta Lima Ratus Ribu Rupiah)
  • Biaya Sertifikasi AAPM: USD. 300,- (Tiga Ratus US Dollar)

CONTACT INFORMATION/REGISTRATION

HSP Academy Training Center

Ruko Graha Boulevard Blok D 26 Gading Serpong – Tangerang

Tlp. (021)29001153   atau 29001151

Hand Phone. 0813 1800 9166 atau 0822 9980 1099 atau 0812 8190 8009

Fax. (021)29001152

Email: info@hspacademy.com

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